Category Communications
The Five Senses
Anytime I’m training new sales or marketing staff I always make a point to spend some amount of time talking about the five senses. Yep – the good ol’ five senses: touch, taste, hear, see, smell. When describing something over the phone to someone or when writing long copy or when sharing an experience with […]
Make it About The Customer
All sales and marketing should revolve around and point to the customers’ problems. It should provide a solution to their problems and never talk about the company’s problems. In sports and entertainment, this is true no matter the customer type – ticket buyer, sponsor, donor, avid fan, casual fan, fence-sitter – you name it. Everyone […]
Emotional Labor
Sometimes it’s not the amount of tasks that need to be completed. Sometimes it’s not how complicated the tasks are to be completed. Sometimes it’s not the fact that you don’t even know where to start. Sometimes the challenge is the fact that we are scared of doing something. We’re afraid of the outcome. Will […]
Liberal Arts
Sociology. Psychology. Theology. Literature. Philosophy. These are noble pursuits of education and thinking and all contribute to our understanding of people and the systems they create. These fields of study help us understand the how and why of the way things are, each from its own perspective. Sometimes liberal arts degrees have a bad reputation […]
Three Types of Problems
People have three types of problems – internal, external and philosophical. Writers, screenwriters, novelists and story tellers use the framework of these three problems to develop their characters. The characters in stories are often complex and that’s what makes them more relatable to the audience. The more the characters seem like us, the more likely […]
Perception vs. Reality
The Tooth Fairy. The Easter Bunny. Santa Claus. Each of these characters were as real to me as my parents and brothers were real. I remember clearly the day I realized these characters were not actually real, they were only celebrated cultural icons. I believed in these creatures. The truth did not matter, however, because […]
Systems: A Work From Home Perspective
Work from home success requires an appropriate physical space and time management skills.
Suspense
I’m sitting here writing this blog as I am my wife is watching the Bachelor and I must say one thing they do really well is build suspense (well actually this was last night since I’m posting this on a Tuesday). The entire show is built on suspense. They keep teasing you with little clips […]
Manage UP: How to Manage Your Boss
You’re used to taking orders from your boss – that’s called managing down. Your boss hands down work for you to do or perform. Tasks to be completed. You take that direction as why you’re at your job – to do work. That’s what you do. That’s why you get a pay check – because […]
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