Author Archives: Billy Peck
How To Get a Job in Sports
Happy 2015! I didn’t realize how long it’s been since I last posted on Bill’s Sports Business Blog and I apologize to you, my readers. Right about the time I stopped posting, was also the time things at my last sports business job got crazy. A couple people in my office ended up leaving for […]
Leadership Lessons with Bill – Good, Good, Bad
As part of the employee training program I’ve developed over the last couple of years, I came up with the idea of doing a quick team-building activity with my staff on game days right after everyone arrives and before we get started with our work. We do work in sports, so I wanted these activities […]
Leadership Lessons with Bill – Back to School
You may know that I work in athletics and if you’ve been reading this blog for a while you may also know that before every football game last year I did a leadership lesson with my staff, most of whom were undergraduate college students, but not all. The lessons covered various topics, but really it […]
Sport CRM – Customer Relationship Management
If you always do what you’ve always done, you’ll always get what you’ve always got. True in many areas of life and especially in (sports) business. If you always take out the same ads, do the same promotions or hand out the same fliers, nothing will change and you’ll likely see the same or similar […]
Thank Them for Complaining
The next time your customers complain, thank them. If they take the time out of their day to complain about something, they care about what it is that you’re doing – they want you to be better. Of course, they also probably want something else – if you can, give it to them but also […]
Academic Dishonesty at Notre Dame
Many people know that I went to school at Notre Dame and worked in the athletics department there for several years both during my time as an undergrad there and after graduation. With the recent announcement that several student athletes are under investigation for academic violations I am being frequently asked what I think about […]
Celebrate Major Milestones
Celebrating major milestones is as important in sports as it is for family. Anniversaries, birthdays, graduations. Why not celebrate sell-outs, new player contract signings, major championship wins and other major achievements with your fans? Even if you don’t have some kind of formal party or celebration, use social media and interact with them around these […]
The World Cup at Work = Lost Productivity or Employee Camaraderie?
The World Cup is on this week and for those of us who work “typical” hours, most of these matches fall during the work day. So what is your company policy for employees watching sports (World Cup) at work? I mean…we DO work in sports, so shouldn’t this be somehow considered “part of the job”? […]
Book Review: Marketing Outrageously Redux: How to Increase your Revenue by Staggering Amounts
Jon Spoelstra is a sports business legend. If you don’t know anything about Jon, check out this Wikipedia page and buy his book right now, Marketing Outrageously Redux: How to Increase Your Revenue by Staggering Amounts(affiliate) I just finished reading this book two days ago and all I can say is WOW! Jon’s ideas are […]
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