Monthly Archives: November 2013
Sport Customer Service
Today I got to thinking about sport customer service and what that means – read on and let me know what you think in the comments below. When it comes to customer service, there are two main groups who handle most of that responsibility – your ticket office and advancement/donor staff (including sales/account executives and […]
Mobile Apps for Sports
How many apps do you currently have on your mobile device? How many of those do you use? Seriously, think about it – probably fewer than half on a regular basis. Is your organization considering a mobile app for your sports team or venue? If you want your app users to actually use your app […]
Legal Aspects of Sport
I wrote about sports law last year, but thought I’d share a few more points on this subject, especially considering a few of the recent news headlines discussing the intersection of sports and the law. The first example of the intersection of sports and the law is the case involving former UCLA basketball player Ed […]
Rivalry
Sports fans love rivalry. Be it between players, coaches, teams, conferences, cities, or entire states, rivalry is one of those aspects that makes sports great. So how does this play into your business strategy? There are many examples of how sports rivalries can be monetized for the advancement of both programs. Take for example tonight’s […]
Safe Sender List – Ensure Your Messages Get Delivered
Do you track how your email messages are received? You should. I got an email from Vocus.com today and thought this was well worth sharing. Vocus is a marketing company, so who better to take marketing advice from!? I haven’t been posting pictures on this blog lately, but I wanted you to see exactly what […]
GUEST POST: The Power of Sport and the Role of Sports Memorabilia
This is a guest post from Isabelle Riley, a copywriter working for HT Framing & Memorabilia. Sport is about as old as human interaction itself. We have always measured ourselves and each other through physical competition. It’s a distraction as well as an end. Today, we have raised sport up to a refined and lucrative […]
Your Personal Story
Honest self-reflection is important for understanding your own existence and who you are as a person. The same principles outlined here can almost as easily be applied to a business as they can for an individual such as yourself. Know your own story – where you came from, where you’ve been, where you see yourself […]
Leadership Lessons
How comfortable are you in calling yourself a leader? That is one of the questions asked by Drew Dudley in the Ted Talks video below and a gentle reminder to us all that we are all leaders in some way – whether that’s at work, at home, on the playground, in the gym, or wherever […]
On Building Something
What do you do all day? What’s the point? Do you have a mission or vision? Build something so great that people would miss it if it were gone. Care about the things you do and the people you serve. It won’t go unnoticed. And be authentic. Authenticity counts when you’re trying to build trust, […]
Billy's Blog 
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