Tag Archives: state

Rivalry

Sports fans love rivalry. Be it between players, coaches, teams, conferences, cities, or entire states, rivalry is one of those aspects that makes sports great. So how does this play into your business strategy? There are many examples of how sports rivalries can be monetized for the advancement of both programs. Take for example tonight’s […]

Make it Personal

Make your business personal. Make your fan interactions personal. Engage with your customers on a personal level. In the age of social media and “big data,” what good is all the information we have if we don’t try to use it to reach people on a personal level? I was listening to yet another podcast […]