Tag Archives: sports
Do the Little Things Right
That’s a pretty good way to go right? Isn’t that what coaches teach their athletes? Do the little things right? Fully extend on that particular lift. Cut all the way through to the left on that one gap. Make sure you get all the way to this spot on the floor before you make your […]
Ticket Analytics
Ticket analytics involves analyzing changes in ticket prices over time. Ticket price changes occur over time for a variety of reason and there are many tools and services you can use to track those changes, including two different websites I’ll mention here in a moment. Before we get to that though, it is important to […]
College Football Bowl Games
I received this email the other day with the subject line “Bowl Games: Better In Person” reminding me to buy tickets for my college football team’s bowl game (and that bowl games are better in person). As I’ve mentioned before, I am subscribed to more email newsletters than I can count, so it takes something […]
Game Watch Party
Ever heard of a game watch party? Sure you have! You go to your friends house or they come over to yours at least once a week to watch a game or two, so why not have your fans over for a game watch party at your sports venue? On an off night or especially […]
Genetics in Sports
How important are genetics in sports? Depends on who you ask I suppose. There are those that believe that success in sport is all about hard work, determination, focus and desire. These people would say that the other physical characteristics aren’t as important or as high up on the scale. Then there are those whose […]
More Lessons from Monster Jam
I wrote about my experience at Monster Jam earlier this year and after watching today’s 2014 preview show earlier on television today thought I would bring up a few lessons learned from another sport entity. In the post earlier this year on Monster Jam I focused on how well that experience appeals to the five […]
Sport Customer Service
Today I got to thinking about sport customer service and what that means – read on and let me know what you think in the comments below. When it comes to customer service, there are two main groups who handle most of that responsibility – your ticket office and advancement/donor staff (including sales/account executives and […]
Rivalry
Sports fans love rivalry. Be it between players, coaches, teams, conferences, cities, or entire states, rivalry is one of those aspects that makes sports great. So how does this play into your business strategy? There are many examples of how sports rivalries can be monetized for the advancement of both programs. Take for example tonight’s […]
Safe Sender List – Ensure Your Messages Get Delivered
Do you track how your email messages are received? You should. I got an email from Vocus.com today and thought this was well worth sharing. Vocus is a marketing company, so who better to take marketing advice from!? I haven’t been posting pictures on this blog lately, but I wanted you to see exactly what […]
On Collaboration and Teamwork
I think we’ve got a lot to learn from each other, and certainly in more ways than one. Let’s just keep this sports and work related though. Start with your staff. If you’ve got a problem, use the people you already work with to help solve it. Engage your fellow employees from other areas of […]
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