Tag Archives: season tickets

Marching Band

November 9, 2013 · by · in Entertainment

How big a part of your game day experience is the marching band? Do you have a marching band? If your program does not have a marching band, do everything you can to figure out and get a band put together. I’ll go into further detail below about the relationship between your athletics program and […]

What’s the Story They’re Telling Themselves?

October 28, 2013 · by · in Communications · 1 Comment

Anytime you are trying to sell something or trying to convince someone of something you have to try to understand the story they are telling themselves. What is it that makes this person unique and how has their past gotten them to the point they are now? What background and understanding does this person have […]

College Sports Email Marketing

June 28, 2013 · by · in College Sports, Sports Marketing

Email marketing is an incredibly cheap and easy tool teams can use in the search for fans. Despite the fact that most teams do some sort of email marketing, I’m very surprised how incredibly difficult it is to get registered on to some of these e-mailing lists. Having done a little bit of research in […]

Why Live Sports are Better than on TV

March 4, 2013 · by · in Sports Marketing · 2 Comments

There are some definite advantages to watching games on TV – the food is cheaper, the beer is cheaper and the couch is pretty comfortable. If you’ve got a big TV and surround sound too, then yes, that’s a pretty tough argument as to why going to a game isn’t that great. However, there’s more […]