Monthly Archives: July 2023
The Five Senses
Anytime I’m training new sales or marketing staff I always make a point to spend some amount of time talking about the five senses. Yep – the good ol’ five senses: touch, taste, hear, see, smell. When describing something over the phone to someone or when writing long copy or when sharing an experience with […]
Fan Expectations
Attention spans are getting shorter and expectations are going up in sports and entertainment. Even for the most raving fan out there, it’s hard not to be distracted by your phone, a conversation with a friend, your kids running around or anything else that might also be nagging in the back of your mind. What […]
Practice What You Preach
I was driving around town and saw something really cool that I had to share. One of the local electrical companies in town where I live drives a fleet of all electric vans! This one doesn’t have the logo on the side, but it is the same model work van that they use in their […]
Billy's Blog 