Tag Archives: storybrand
Make it About The Customer
All sales and marketing should revolve around and point to the customers’ problems. It should provide a solution to their problems and never talk about the company’s problems. In sports and entertainment, this is true no matter the customer type – ticket buyer, sponsor, donor, avid fan, casual fan, fence-sitter – you name it. Everyone […]
Three Types of Problems
People have three types of problems – internal, external and philosophical. Writers, screenwriters, novelists and story tellers use the framework of these three problems to develop their characters. The characters in stories are often complex and that’s what makes them more relatable to the audience. The more the characters seem like us, the more likely […]
12 Favorite Books and One Thing I Learned from Each
1-Wrestling Sturbridge by Rich Wallace This was the first book that I remember actually reading, actually finishing, and actually really enjoying. It was about the struggle of growing up and figuring things out. I liked that it was a life metaphor revolving around sports and middle school. 2-Good to Great, Jim Collins I learned about […]
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