Tag Archives: customers

Sport CRM – Customer Relationship Management

If you always do what you’ve always done, you’ll always get what you’ve always got. True in many areas of life and especially in (sports) business. If you always take out the same ads, do the same promotions or hand out the same fliers, nothing will change and you’ll likely see the same or similar […]

Who are your customers and why are they going to give you money?

Well, do you have an answer? In my opinion, you’ve got to find some way to be remarkable to the people you are trying to reach, otherwise your business is not going to last with only the limited number that already buy from you. You’ve got to continue to find more people that fit the […]

Attention

Attention is the most valuable thing customers can give you. Even more than money. This is what I heard while listening to a podcast recently and something I thought we in sports ought to be thankful for. Our fans love us. Some hate us. The challenge, however is to not to be so mundane and […]

Inspiration

I was recently asked how I am going to come up with enough ideas to be able to write a post everyday, my new goal for this blog. One post everyday. How is it possible to come up with something new everyday? Well, the answer is this: inspiration and engagement. Inspiration can be found anywhere […]

Customer Service Goes Beyond the Name Tag

Customer service can sometimes be a touchy subject. Everyone wants to provide a high level of service to the people they call their customers. Everyone wants theirs fans to have a great time and get what they want, but often times just below the surface there’s more to it than that. Many organizations say they […]

On Gratitude and Saying “Thank You”

How are your manners? Sure we could all probably improve in one area or another or certainly in one situation or another. So how often do you say “thank you?” Think about everything you ask for and considering offering words of gratitude for your fans, customers and followers. In the quest for influence, until we […]