Tag Archives: athletes
What makes good sports advertising? First of all, “good” is a dead word, so I shouldn’t have used it at all in the first place. Good means that something is positive or attractive; not necessarily over the top or something that really catches your attention, but just a little bit better than something that gets […]
Sports are entertainment. We won’t get into amateur and college athletics, as that is a whole different topic for another day. So yes, sports are a form of entertainment, albeit unique. Entertainment for most people falls into the area of discretionary income. Most of the population has a set amount of money with which they […]
Athletes are people. People tell stories. What stories are you telling? Are your athletes telling? Go Forth!