Category Sports
Make it About The Customer
All sales and marketing should revolve around and point to the customers’ problems. It should provide a solution to their problems and never talk about the company’s problems. In sports and entertainment, this is true no matter the customer type – ticket buyer, sponsor, donor, avid fan, casual fan, fence-sitter – you name it. Everyone […]
Season Ticket Holder Benefits
In entertainment there is a certain mystique about season tickets and season ticket holders. For folks that are fans of a particular organization there’s a certain draw to wanting to be more engaged – season tickets are the most tangible/visible way to show the organization and other fans that you’re committed. From the organization standpoint, […]
The Definition of Sport
Academics sometimes get a bad rap from people in “the real world” for not developing applicable knowledge as it relates to business. Often times these folks want “real world experience” and cite someone with a lack of working experience and more education as being less qualified than someone with less education but more time working […]
College Football Bowl Games
I received this email the other day with the subject line “Bowl Games: Better In Person” reminding me to buy tickets for my college football team’s bowl game (and that bowl games are better in person). As I’ve mentioned before, I am subscribed to more email newsletters than I can count, so it takes something […]
Genetics in Sports
How important are genetics in sports? Depends on who you ask I suppose. There are those that believe that success in sport is all about hard work, determination, focus and desire. These people would say that the other physical characteristics aren’t as important or as high up on the scale. Then there are those whose […]
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