Tag Archives: sports marketing

Sport Marketing and Entertainment Lessons from Monster Jam

Last weekend I attended the Monster Jam show which got me thinking about fan experience and entertainment. How well do you entertain your fans? What other elements have you integrated into your pre-game, time out calls, half-time, and post-game elements of a game experience. Do people like what you’re doing? How do you know? Have […]

S.W.O.T. Analysis

Have you ever done a S.W.O.T. analysis on yourself? Sure, you’ve done this quite a bit already with your marketing, sales, and sponsorship teams, but what about yourself? In keeping with the theme of always improving yourself and finding your true center, passion or fulfillment, spend a few minutes writing out a S.W.O.T. analysis on […]

What do you LOVE about sports?

Have you ever asked yourself that question? Have you debated the value of sport in society with your friends? By this I mean more than how your favorite player is doing or how your fantasy team is stacking up. Think about it…seriously. I’ll wait. As sports executives and professionals, we see a very different side […]

Publish or Perish!

This is probably one of the most common phrases heard around people who make a living writing or by publishing research.  Having just recently graduated from graduate school, the phrase is an everyday reminder to assistant or associate professors trying to make tenure – keep plugging along and cranking out the research papers or you’ll […]