Tag Archives: greatness
Team versus Program – A Sports Marketing Approach
When it comes to figuring out the 50,000 foot view of sports marketing, there are two angles to take – do you sell the team? Or do you sell the program? Sometimes it is appropriate to do both. Sometimes its better to just pick one and run with that. If your program is doing outbound […]
On Building Something
What do you do all day? What’s the point? Do you have a mission or vision? Build something so great that people would miss it if it were gone. Care about the things you do and the people you serve. It won’t go unnoticed. And be authentic. Authenticity counts when you’re trying to build trust, […]
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