Tag Archives: good to great

Leadership in Sport

Leadership is different than management. I recently read something that basically defined management as the adjustment and fine-tuning of what you did yesterday for better efficiency today, which won’t be as good as tomorrow. Basically a machine trying to do more with less for lower costs. That’s not leadership. It’s more personal. Leadership takes us […]

Sports Advertising

What makes good sports advertising? First of all, “good” is a dead word, so I shouldn’t have used it at all in the first place. Good means that something is positive or attractive; not necessarily over the top or something that really catches your attention, but just a little bit better than something that gets […]

Mission, Vision, Values, Goals

I believe that mission, vision, values and goals are critical to the success of an organization. The day-to-day procedures are important, but ought not to be without a compass of direction and end goals. Even if those end goals are lofty and years ahead of where you are now, your organization will be feel lost […]