Tag Archives: donor
Experiential Marketing
Experiential marketing is about selling experiences, rather than just stuff. Before I get into that though, sports business organizations generate revenue in only a few ways, while their expenses are numerous. Here are the types of revenue generated by colleges and universities, according to the NCAA’s 2012 Fulk’s Report(.pdf): ticket sales, NCAA and conference distributions, […]
Sport Customer Service
Today I got to thinking about sport customer service and what that means – read on and let me know what you think in the comments below. When it comes to customer service, there are two main groups who handle most of that responsibility – your ticket office and advancement/donor staff (including sales/account executives and […]
Billy's Blog 