Tag Archives: purpose
Mission
Are you actually on a mission? Or are you just saying you are? What does it mean to be on a mission? Do you have a mission statement? Do you tell people what it is that you stand for, what you represent, and what your purpose is? Mission is important but it’s even more important […]
Database Maintenance
Keep your database clean. Any marketing person will tell you how critical this is to any kind of data mining or email marketing or lead scoring process that your hands are almost tied behind your back unless you do. Your database should realistically only be composed of 4 types of accounts, for which you can […]
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