Tag Archives: program
Team versus Program – A Sports Marketing Approach
When it comes to figuring out the 50,000 foot view of sports marketing, there are two angles to take – do you sell the team? Or do you sell the program? Sometimes it is appropriate to do both. Sometimes its better to just pick one and run with that. If your program is doing outbound […]
Looking into the Fog
So as I was on my way to work this morning it was very foggy near my home. Now if you’ve ever driven in fog, especially at night or just before dawn, you know how difficult it can be to see what’s ahead of you. You also know that turning on your high beams is […]
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