Tag Archives: communications

The Five Senses

July 25, 2023 · by · in Communications

Anytime I’m training new sales or marketing staff I always make a point to spend some amount of time talking about the five senses. Yep – the good ol’ five senses: touch, taste, hear, see, smell. When describing something over the phone to someone or when writing long copy or when sharing an experience with […]

Perception vs. Reality

May 19, 2020 · by · in Communications

The Tooth Fairy. The Easter Bunny. Santa Claus. Each of these characters were as real to me as my parents and brothers were real. I remember clearly the day I realized these characters were not actually real, they were only celebrated cultural icons. I believed in these creatures. The truth did not matter, however, because […]

Who are your customers and why are they going to give you money?

November 19, 2013 · by · in Communications

Well, do you have an answer? In my opinion, you’ve got to find some way to be remarkable to the people you are trying to reach, otherwise your business is not going to last with only the limited number that already buy from you. You’ve got to continue to find more people that fit the […]

Communications

September 12, 2012 · by · in Communications, Social Media

When the term sports communications comes up, a few things come to mind: ESPN, Yahoo! Sports, other sport-centric websites, or even the stuff SIDs (sports information directors) do.  These though are not what I’m referring to…I am referring to all the other communication that has to happen for an organization to operate efficiently.  Emails, meetings, […]